The Fast, Modern Replacement for MatchIt (Syniti / 360Science)

If you’re coming from Syniti’s MatchIt (formerly 360Science), you already know the news: the data matching product is being discontinued. Many teams now need a reliable, high-performance alternative that can handle large datasets, multiple sources, complex definitions, and advanced merging — without sacrificing speed or accuracy.

Match Data Pro is that next step.
We built it for teams who want more power, more control, and more automation than legacy matching engines could offer.

⚡ Why teams migrating from Syniti MatchIt choose Match Data Pro

Built for multi-source, large-scale matching

Match within the same dataset, between datasets, or across dozens of sources at once. No limits, no rigid matching scripts, and no slowdowns.

Flexible definitions + criteria (the MatchIt users’ favorite feature — but evolved)

Use:

• Multiple match definitions (OR logic)

• Multiple criteria within each definition (AND logic)

• Fuzzy, exact, numeric, geographic, or custom similarity rules

• Field weighting, threshold control, and full transparency

Everything MatchIt offered — more flexible, faster, and easier to maintain.

Custom column mapping for every source

Map inconsistent headers across sources once and reuse them.
This eliminates the manual preprocessing MatchIt users used to rely on.

AI-assisted review for edge cases

Instead of manually reviewing borderline matches, AI evaluates groups and returns:

• True/False

• Confidence score

• Notes on what fields caused uncertainty

You stay in control, but save hours of manual verification.

Advanced merge engine

Merge matched records with:

• Longest/shortest string

• Max/min value

• Oldest/newest date

• Most recurring value

• Merge-all mode

• Conditional overwrite rules

Perfect for golden-record creation and downstream analytics.

Integrated Address Verification (Loqate)

Get:

• Accurate address standardization

• CASS-certified USPS validation

• Geocoding for coordinates, radius, and proximity logic

This is something MatchIt never fully offered — and a major upgrade for any matching workflow.

🧭 Ready to migrate?

Whether you’re mid-project or planning a full transition away from Syniti/360Science, you can get started immediately.