AI Data Profiling Made Easy
Analyze & Understand

AI-Powered Data Profiling: Understand Your Data Instantly

Harness artificial intelligence to analyze, score, and diagnose your data quality faster and smarter than ever before.

MDP Dashboard displays your Data Profile: Total Records 739 (blue), Overall Score 30 (red), Overall Time 28 seconds (yellow). Below are scores for Accuracy 0/50, Uniqueness 5/30, Conformity 20/20, and Precision. Match Data Pro

Common Data Quality Issues

Common data issues detected during data profiling include missing values, invalid formats, inconsistent data types, and duplicates. Identifying these problems early helps improve data cleansing and boosts the accuracy of any fuzzy matching process. A reliable data matching tool or data matching software starts with thorough profiling.

Benefits of Data Profiling Before Cleansing

MDP A Senzing Data Profile chart with three sections: Counts (Pattern Detection, Max Length, Null, Filled), Characters (Numbers, Numbers Only, Letters, Letters Only, Numbers and Letters), and Additional Checks (Fuzzy Matching, Outlier Detection). Match Data Pro
MDP A Senzing table displays contact data columns—First Name, Last Name, and Middle Initial—with row counts, distinct values, and histograms for data profile insights to aid in Data Cleansing. Match Data Pro

Identify Duplicates​

1: Distinct rows can tell you quickly how much duplication you have in a column.

2: Histograms also make it easy to see the repetitive values contained in a column.

Ensure Data Consistency Before Cleansing

MDP A table showing data types, date formats, count of valid and invalid entries, and percent valid. All rows are nearly 100% valid, supporting Data Cleansing efforts—most data types are string with N/A date format; one uses a specific format. Match Data Pro
MDP A table displaying a Data Profile with six columns—Min, Max, Mean, Median, Mode, and Extreme—shows mostly N/A values. Some rows, useful for Fuzzy Data Matching in Senzing, contain dates formatted as yyyy/mm/dd. Match Data Pro

Easily Find Trends

1: Statistical profiling for numeric and string values.

2: Easily identify the minimum, maximum, mean, median, mode, and extreme values in each column.

AI Data Profiling Report 

  • Automated Insight Generation: AI interprets patterns, detects anomalies, and creates profiling reports automatically.

  • AI-Driven Quality Scoring: Lightweight AI models calculate accuracy, uniqueness, conformity, and precision scores—and explain them.

  • Smart Rule Recommendations: Based on profiling results, AI can suggest cleaning and matching rules to prepare data for deduplication and integration.

  • AI analyzes column-level summary data (e.g., null%, punctuation, type matches).

  • AI suggests cleansing rules, defines fuzzy-matching criteria, and highlights key risk areas with real explanations.

AI Data Proling Report Options

  • Tone: Friendly → Conversational, accessible to non-technical stakeholders

  • Style: Short Summary → Keep it concise and to the point

  • Type: Bullet Points → Easy to scan

  • Audience: Business Users → Focus on practical, high-level insights, not technical deep-dives

  • Areas of Interest: Includes identity, uniqueness, patterns, punctuation, statistical insights → Tell AI to cover those topics specifically

  • Additional Sections: Executive summary, suggested fixes, examples → Explain real-world impact and show quick wins

Pattern & Format Detection

Uncover hidden patterns and non-standard formats in names, addresses, phone numbers, emails, and more. Match Data Pro uses regex-based analysis and custom dictionaries to detect structured inconsistencies—like uppercase vs. lowercase, misplaced delimiters, or unusual word combinations—so you can standardize your data with confidence before running any data matching tool or cleansing operation.

Sample Customization Content (for AI Prompting)

 

We are preparing data for an upcoming CRM migration and need to identify identity quality issues and formatting inconsistencies. Please focus on highlighting uniqueness problems, punctuation anomalies, and invalid data types. Include actionable suggestions and real-world examples that align with B2B contact data (e.g., names, emails, phone numbers). The executive team will review this, so include a short executive summary with visuals.

Data Profiling Overview – Scan, Score, and Understand Your Data

Get a quick walkthrough of how Match Data Pro profiles your data—detecting nulls, inconsistencies, invalid formats, and more. See how profiling sets the stage for effective data cleansing and accurate fuzzy matching.